Paolita's Summer 2012 Collection Arrives!

Bikinis, minikinis, monokinis and one pieces, all through winter we have eagerly awaited Paolita's new arrivals for 2012, and finally they are here to whisk away our winter blues! The combination of eclectic prints and innovative fabrics slots perfectly into this season's sports-luxe and print clash trends and with almost 50 styles and colours we are spoiled for choice.

Keep checking the site as more lines will be added throughout the summer - SHOP NOW!
 

£150 Winner's Review

Back in December we ran a pre-Christmas competition, the first prize being £150 worth of whatever you wanted from our boutique. Our winner was selected from our email entries at random and first prize went to a very excited Ms Dejeneira Pygott. We were very pleased when Dejeneira got in touch with us this week with some lovely feedback about the lingerie she chose. Here's what she said - 

" I would like to say thank you for selecting me as the winner of your lingerie competition. My lingerie arrived quickly and in beautiful packaging. The 'Pin Up Pants' came in gorgeous tins and the knickers were of good quality with lovely details. The retro shapewear seemed to have been made for my curvy figure and they look really amazing under my pencil skirts and wiggle dresses. Overall, I'm really pleased with my lingerie, thanks again!" 

Dejeneira, you are very welcome indeed! 

Amongst other items, Dejeneira chose the Glamour Waist Cincher and Playful Promises Pin Up Pants.

Introducing The 'New Shapewear'

This season ‘New Shapewear’ is BIG, and so If You Please would like to help introduce you to it…

Firstly, we believe a huge round of applause is due for vintage-inspired brands, such as some of our faves, Kiss Me Deadly and What Katie Did, for bringing REAL women back in fashion! They have undoubtedly proved that flaunting your figure is hot and regardless of what we’ve seen on Bridget Jones, or what’s underneath the make-over outfits on How To Look Good Naked (no offence Gok), Shapewear CAN be gorgeous, sexy and glamorous - the very definition of you.

Let’s not lie, Christina Hendricks whose to-die-for curves grace the covers of many top fashion mags is a prime example of what many of us will always been envious of. But what I’m saying is that it’s not only women with boobs and bottoms who can look good in a corselette. Over the last year we’ve seen various fashion icons, Kate Winslet, Victoria Beckham, Daisy Lowe, Fearne Cotton (to name just a few), pick up on this trend - all with completely different body shapes. The common denominator is making the best of what you’ve got! 

 

 

They say the grass is always greener on the other side; I’m totally down with that. Being relatively small framed myself, I can only wish for a more ample bosom or bigger hips without lots of padding or the drastic measure of plastic surgery. But the way I see it, if you can’t make the big bits bigger, you can always rely on making your small bits smaller - I’m always trying to nip in that waist!

So, as it’s officially party season and we will all be dusting off our ‘LBDs’, I thought it only fair to offer you something to make you feel that little bit extra special. What Katie Did have recently added a fabulous collection of pieces to their Glamour Shapewear range. These include a strapless bra for shoulder expose, a low back Corselette with wide straps for those who like to bare their backs, a bottom-lifting suspender girdle, a tummy controlling-waist nipping waspie, an underbust panty girdle for bums and wasp-like waists… the list goes on and the possibilities are endless! Everything comes in black or vintage peach satin and can be worn every day. Personally, I’m going for the waspie in black, so that I actually have a waist ;)

To cut to the chase, If You Please will be offering 20% off the entire range, right up until Christmas Day! So start planning your outfits ladies... 

 

Click to view New Shapewear!

 

Girl Panic!!

OK so everyone else in the world is talking about Duran Duran's new video for their latest single Girl Panic. I don't like to jump on the proverbial band wagon but this time I couldn't resist.

Not only have Simon Le Bon and friends brought back the original 'Supers' aka Naomi Campbell, Eva Herzigova, Helena Christenson, Cindy Crawford and Yasmin Le Bon, they've featured possibly the most expensive and extravagant wardrobe a music video has ever seen! What did we expect, with Dolce & Gabanna taking charge of the styling!?

You can't help but notice the seriously rocking lingerie that features throughout the video. We spotted fetish-inspired pieces by What Katie Did, Obey My Demand, Bordelle, Fleet Ilya, Marlies Dekkers and our current favourite Atsuko Kudo.

It's nine minutes long but if you're at all into fashion then it's definitely a must-see.  I have to admit, I'm not 100% convinced by Naomi Campbell's dance moves but hey, they styling makes up for it ; )

Luxe Designer Fred & Ginger Join If You Please

We are delighted to announce that luxury lingerie by Fred & Ginger is now available to buy at If You Please. 

Fred & Ginger London was launched during London Fashion Week in September 2007 and is quickly becoming one of the most desirable lingerie brands in the world. 

Fred & Ginger’s founder and creative director, Victoria Holt was born in England in 1977. With a flair for art and textiles and winning awards throughout her training she finished her studies with a Bachelor of Arts (honours) degree in 2000. Besides a thorough training in the traditional disciplines, Victoria specialised in fashion design and technology with print, believing that these understandings are beneficial to the creative process as they enable the design to start with the fabric and its construction and work upwards from there.

Following her graduation Victoria immediately took up her position working with the prestigious design house Jenny Packham and enjoyed success as senior designer for over 5 years. From there she decided to take a year out to travel the world solo, taking in inspiration from the 15 countries she visited whilst simultaneously using this time to develop what was to become Fred&Ginger London.

The decision to launch her own lingerie label came from a desire to create beautiful individual pieces that reflect the elegance and sophistication of a bygone age for a market that appreciates comfort and luxury with a contemporary design edge.

We begin with two of Fred & Ginger's beautiful ranges, their burlesque inspired Showgirl collection and their timeless Bridal collection. Each piece is made from the finest silk, with delicate detailing in Chantilly lace. When you see their products for yourself, you'll agree that the quality is exquisite and the size range is pretty good too, with bra sizes ranging between 30-36 A-E.

We will be revealing their new AW11 range a little closer to Christmas. Visit our store for more information on what's available now.

 Showgirl Hoopla Bra

Showgirl Bodysuit

Showgirl Babydoll

Style it up Amy!

Our ace photographer and stylist Amy Atkins dug into the IYP wardrobe and pulled out a collection of retro pieces to use in a contemporary shoot with Britain's Next Top Model finalists Maddie Wheatley and Nell Nabarro. 

We have only just this minute seen the results and they look great! We love it when someone else gets full reign over what our lingerie's going to be styled like on a shoot. In this instance Amy has heavily accessorised with body jewellery, shoulder pads and head dresses and has even got Maddie to wear a What Katie Did Glamour Longline Bra as a skirt. 


The ridiculously cool accessories were all hand made too, swoooon! Designer Mariana Abella also crafts clothing, jewellery and recycled adornments all from scratch. We haven't had the pleasure of meeting her yet but we'd sure love to. I could do with a few of her gorgeous wares in my personal collection.

More on the multi-talented Miss Atkins later (she's also a model and make up artist), for now we'll let the pictures speak for themselves.

Models: Maddie Wheatley & Nell Nabarro

Make Up: Jessica Nurse

Nails - Nell Nabarro
Styling - Mariana Abella
Photography - Amy Atkins www.amyatkins.co.uk

What Katie Did Hits The Silver Screen

When buying lingerie online it can often be tricky to get a really good idea of how it's going to look when it's on. We do our best to include as many images as possible, but nothing beats being able to see the garments in action on a real life body.

If you hadn't already heard, What Katie Did have been hand picked to supply faux-vintage lingerie for forthcoming movie My Week With Marylin and to coincide with the launch of the film, they've created a gorgeous little movie of their own. Starring the most beautiful Slinky Sparkles, What Katie Did show us a romantic display of on screen glamour, and what a perfect way to get a better look at their gorgeous retro lingerie.