Friday, 25 February 2011

Luxe Swimwear Brand Paolita Launches At IYP

We'd like to welcome our latest designer brand, the wonderfully colourful Paolita.

Established in London, ‘Paolita’, focuses on beachwear. Having spent many summers by the sea, Paolita says, "like many other women, I know that with swimwear it is difficult to encounter a good balance between quality, design and sensitivity towards the female body".

For this collection, Paolita has discussed with and understood from other women what makes them feel comfortable and sexy at the beach, a place where women are at their most exposed. Her aim was to create shapes that complement the figure so that women can feel confident and beautiful.

What we love most about Paolita is that the brand doesn't intend to target a particular age group. It tries instead to evoke a feeling. One of poise, liveliness and individuality that every woman should have the chance to possess. 


Paolita Swimwear is available to buy here.

No comments:

Post a Comment